You have spent a small fortune getting certified, plus countless hours studying and practicing your hands-on skills, probably even did a couple dry-run classes with friends and family to get teaching practice as a CPR Instructor... Now that you have jumped over that hurdle, you may be scratching your head and thinking to yourself...
I’m certified, now what?
The 5 Most Common Questions that New CPR & First-Aid Instructors Ask:
1. Where do I find my students?
+ Your Contact List
Word of mouth is a great way to get the word out that you are now teaching CPR classes. For the first couple classes, don’t worry to much about minimal class sizes. Sometimes we have to start small to grow, plus this will give you an opportunity to practice your teaching style and get your rhythm on a small class which will be less intimidating.
Make a list of your professional contacts and personal contacts, both men and women, that live or work within a commutable distance to you. Include social groups and organizations too, such as Bridge Clubs, Scouting Groups, Workout Clubs, Church Groups and more. That list is filling up fast!
Now, put an email address next to everyone on your list - work, personal or even Facebook email will do.
Write an email for a group blast announcing you’re a CPR & First Aid Instructor and that you’re available to come to their location for training. Up to you if you want to sweeten the deal with special pricing or not.
*Email Blast Tip: most email providers like Gmail, Yahoo, Outlook etc, will have daily sending limits. We’ve discovered that sending to 100 max recipients per day is a safe level that won’t get your email flagged as spam or your account suspended.
+ General Public
You can create a flyer to announce your general offerings or for a specific class and post them throughout your community. Always remember to ask permission before posting your flyer.
Great places to post flyers:
Local Community Colleges
Trade Schools (think Nursing & Dental)
Nursing homes & Group Homes
YMCA/Other Gym facilities
Online in your Local craigslist area
2. Where do I teach my classes?
Most of the time if you are teaching for your work, they will set you up with a space to teach classes free of charge. However, if you will be teaching on your own as your own business it will be up to you to find a space.
Ideas for CPR Class Spaces that are Free or Low-cost
- Your Living Room
- Your Garage
- Your Back Yard
- Neighborhood Park
- Community Center
- Apartment Clubhouse
- YMCA/Boys & Girl Club
- Non-Profit Businesses with meeting rooms
Often, if you offer to certify a couple of employees for free at your class, businesses may be willing to loan you space for free to teach your classes. This has worked for us with Hotels, Fitness Centers, Schools, and Churches.
3. What equipment do I need to start teaching & how much will it cost me?
Here's our bare bones Class Supply List
- CPR Manikins: Single manikins range from $90 to $650 each depending on brand and features. You can get a better deal if you buy manikins in 4-packs rather than buying them individually.
- AED Trainers: Single trainers range from $60 - $300, again buying AEDs in 4-packs will be the better deal.
- Manikin Lungs: Depending on the brand of manikin you have, manikin lungs range from $25 -$80. Most lungs come in packages of 50.
- Practice Face Shields: Needed for CPR practice on the manikins, 1 per student per class. Bulk packs from $12 for 50 up to $50 for 200
- Alcohol Wipes: For cleaning your equipment. Bulk packs from $4 - $10 normally come in packs of 100 and 200
- Non-Latex Gloves: Box of 100 ranging from $15 - $20 - Medium or Large
- First Aid Trainer Packs: Includes everything a student needs for learning bandaging and bleeding control. Pack of 10 $23 (First Aid classes only)
4. Should I buy or rent my equipment?
To rent or not to rent, that is the question. It really all depends on your financial situation and initial budget you have for starting your business.
+ Buying your own equipment
- More profit per class - You won’t have to subtract the rental rates from your overall class fee
- Availability - You will always have full access to your equipment when you need it, especially if you book a class at the last minute
- Condition of Equipment - You will always know that your equipment is working properly, assuming you take care of it
- Cost - initial investment needed.
- Condition of Equipment - You must maintain your own equipment. If it breaks, you fix or replace it.
- Storage - You need a safe place to store your equipment, protected from the elements.
+ Renting your training equipment
No Storage Needed - You don’t have to worry about storage space
Condition of Equipment - You won’t have to worry about care/cleaning/maintenance of the equipment
Cost - no initial investment beyond the rental fee. Note - some places charge a deposit up front.
5. How much should I charge?
This is where you need to sit down and do some basic math because not all classes are equal and should be charged the same fee.
+ Research your competition
Find 4 or more local CPR Training Businesses in your area or the next major city over, and make a spreadsheet comparing what they charge for every class that you plan on teaching too. Most of the times it’s displayed on their website, if not, you could pose as a potential student and call them for their rates.
+ Individual Student/Class Rates
Example Individual rates:
$70 class fee per student
- $29 certification card fee payable to your Training Center
$41 leftover per student
x 12 students
$492 'take-home money' for a total of 12 students for that 1 class
Note on Cost of Supplies: If you need to rent your manikins & AEDs to teach the class, along with the cost of manikin airways, and face shields, than those costs would also be deducted from the above ‘take-home’ money.
+ Minimum Class Size
You want your classes to be large enough to be well worth your time - effort and profit-wise. We personally have found that a minimum class size of 5 is a good number to start with as your minimum class size. If they only have 4, then increase the overall fee to cover that 1 extra person.
+ Group Discounts
If you are teaching your CPR class to an organization that has a potential for being a repeat customer, then giving them a group discount would be a great business move on your behalf. Sometimes lowering the price of your class will help you make more of an income in the long run. Run your numbers and make sure you’re not discounting so much so that you don’t make any profit, or worse, you lose money!
Once you have your supplies and a couple of classes lined up, you will be well on your way to growing your business as a CPR instructor.