Promoting Your Business Through Promotional Giveaways
There are a couple of ways to promote your business, one being the use of Social Media Platforms such as Facebook, Instagram, and Linkedin. I have mentioned in some of my other articles about visiting businesses and introducing yourself and promoting your CPR business by going to door to door. There is another way to promote your business by using promotional giveaways along with meeting other business owners that require there employees to be CPR certified.
What is a Promotional Giveaway?
A promotional giveaway is an item on which a logo or other marketing message is imprinted. This can be anything from keychains, coffee mugs, hats, pens, mousepads, and the list goes on.
Benefits of Promotional Giveaways
Businesses need promotional items to help reach out to potential customers and clients. This is a very low-cost marketing method to help draw in new customers. Promotional Giveaways really allow people to see your brand and remember you.
Choosing a Promotional Giveaway That is Right For You
There are a lot of promotional giveaways out there, but for me, I wanted to choose something that the potential client can actually use. I came up with a Keychain Faceshield. It has my logo and number on the package in which the face shield is stored in and is on their keychain. Every time they use their keys, there is my logo and number for them to see, and think “maybe I should book a class with “CPR ATTACK.” Which is the name of my company. Don’t forget to leave your business card too, so not only will they have your logo and number on your promotional giveaway, but they will have your information on your card as well. Here are a few ideas for your own promotional Giveaway.
It does not need to be an expensive item, just something that they may use every day that will be a constant reminder of you and your company. I would pay attention to product reviews when researching because you don’t want to get something so cheap that it falls apart the first time they use it.
You never know someone else may see the promotional give away and want to book a class with you too. I also recommend giving your students a promotional giveaway at the end of every class you teach. The game is the more you get your name out there, the better the chances you will be booking clients. The more clients you book, the more the word will get out of what an awesome class you taught because You Are an awesome instructor. So have some fun choosing something fun and useful that will get the attention of your potential clients.